Our company is to unite the cosmetics market of the Russian Federation with the Eastern part of the world.
We focus on the products for skincare and make-up.
We work with companies from China, India, Egypt, Kuwait etc.
We focus on the products for skincare and make-up.
We work with companies from China, India, Egypt, Kuwait etc.
meaning of the verb
“to make eastern in character,
habits, ideas, ect.”
“to make eastern in character,
habits, ideas, ect.”
we are Easternize.
It's time to go East.
Our compass shows all directions as "E".
Our compass shows all directions as "E".
Our company is to unite the cosmetics market of the Russian Federation with the Eastern part
of the world.
We focus on the products
for skincare and make-up.
We work with companies from China, India, Egypt, Kuwait etc.
of the world.
We focus on the products
for skincare and make-up.
We work with companies from China, India, Egypt, Kuwait etc.
meaning of the verb “to make eastern in character, habits, ideas, ect.”
Our company is to unite the cosmetics market of the Russian Federation with the Eastern part of the world.
We focus on the products for skincare and make-up.
We work with companies from China, India, Egypt, Kuwait etc.
We focus on the products for skincare and make-up.
We work with companies from China, India, Egypt, Kuwait etc.
meaning of the verb “to make eastern
in character, habits, ideas, ect.”
in character, habits, ideas, ect.”
Our company is to unite the cosmetics market of the Russian Federation with
the Eastern part of the world.
We focus on the products for skincare
and make-up.
We work with companies from China, India, Egypt, Kuwait etc.
the Eastern part of the world.
We focus on the products for skincare
and make-up.
We work with companies from China, India, Egypt, Kuwait etc.
meaning of the verb “to make eastern
in character, habits, ideas, ect.”
in character, habits, ideas, ect.”
the suffix IZE
+
EASTERN
meaning of the verb “to make eastern in character,
habits, ideas, ect.”
habits, ideas, ect.”
EASTERNIZE sells-in and sells-out cosmetics from East to the Russian retail, creating added value to your products:
Crème de la crème brands – is our motto
EASTERNIZE sells-in
and sells-out cosmetics from East to the Russian retail, creating added value to your products:
and sells-out cosmetics from East to the Russian retail, creating added value to your products:
⠀⠀Your products erase signs
of aging on the Russian audience.
of aging on the Russian audience.
⠀⠀We erase boundaries between Eastern countries and Russia.
⠀⠀Your products erase signs of aging on the Russian audience.
Crème de la crème brands
– is our motto
– is our motto
win-win situation:
you care about people, we care about you
you care about people, we care about you
The Russian cosmetics market 2020 is equal
to 11 bln USD:
to 11 bln USD:
28.2% - skincare
20.4% - shaving, deodorants and bath
11.2% - shampoo and sprays for hair
7.8% - make-up
20.4% - shaving, deodorants and bath
11.2% - shampoo and sprays for hair
7.8% - make-up
The make-up market is equal to 853 mln USD.
The skincare market is 3.1 bln USD.
The skincare market is 3.1 bln USD.
In 2020 the revenue in the prestige segment of skin care in Russia amounted to 540 mln USD.
That is 17.5% of the total skincare Russian market.
The market is expected to grow annually by 3.64%
(CAGR 2022-2027).
In 2020 the market of premium derma-cosmetics:
10 major players made in total more than 188.5 mln $.
In Russia more than 70% of cosmetics was exported: up to 60% it was from Europe, China occupied 7% and South Korea 7%.
That is 17.5% of the total skincare Russian market.
The market is expected to grow annually by 3.64%
(CAGR 2022-2027).
In 2020 the market of premium derma-cosmetics:
10 major players made in total more than 188.5 mln $.
In Russia more than 70% of cosmetics was exported: up to 60% it was from Europe, China occupied 7% and South Korea 7%.
In 2022 many European companies stopped importing their goods to Russia. Now there is a big chance for new players of the Russian market.
In 2020 the revenue in the prestige segment of skin care in Russia amounted to 540 mln USD.
That is 17.5% of the total skincare Russian market. The market is expected to grow annually by 3.64%
(CAGR 2022-2027).
In 2020 the market of premium derma-cosmetics: 10 major players made in total more than 188.5 mln $.
In Russia more than 70% of cosmetics was exported: up to 60% it was from Europe, China occupied 7% and South Korea 7%.
That is 17.5% of the total skincare Russian market. The market is expected to grow annually by 3.64%
(CAGR 2022-2027).
In 2020 the market of premium derma-cosmetics: 10 major players made in total more than 188.5 mln $.
In Russia more than 70% of cosmetics was exported: up to 60% it was from Europe, China occupied 7% and South Korea 7%.
In 2022 many European companies stopped importing their goods
to Russia. Now there is a big chance
for new players of the Russian market.
to Russia. Now there is a big chance
for new players of the Russian market.
The Russian cosmetics market 2020
is equal to 11 bln USD:
is equal to 11 bln USD:
The make-up market is equal to 853 mln USD. The skincare market is 3.1 bln USD.
In 2020 the revenue in the prestige segment of skin care in Russia amounted to 540 mln USD. That is 17.5% of the total skincare Russian market. The market is expected to grow annually by 3.64%
(CAGR 2022-2027).
In 2020 the market of premium derma-cosmetics: 10 major players made in total more than 188.5 mln $.
In Russia more than 70% of cosmetics was exported: up to 60% it was from Europe, China occupied 7% and South Korea 7%.
(CAGR 2022-2027).
In 2020 the market of premium derma-cosmetics: 10 major players made in total more than 188.5 mln $.
In Russia more than 70% of cosmetics was exported: up to 60% it was from Europe, China occupied 7% and South Korea 7%.
In 2020 the revenue in the prestige segment of skin care in Russia amounted
to 540 mln USD. That is 17.5% of the total skincare Russian market. The market
is expected to grow annually by 3.64%
(CAGR 2022-2027).
In 2020 the market of premium derma-cosmetics: 10 major players made in total more than 188.5 mln $.
In Russia more than 70% of cosmetics was exported: up to 60% it was from Europe, China occupied 7% and South Korea 7%.
to 540 mln USD. That is 17.5% of the total skincare Russian market. The market
is expected to grow annually by 3.64%
(CAGR 2022-2027).
In 2020 the market of premium derma-cosmetics: 10 major players made in total more than 188.5 mln $.
In Russia more than 70% of cosmetics was exported: up to 60% it was from Europe, China occupied 7% and South Korea 7%.
The Russian cosmetics market 2020 is equal to 11 bln USD:
The make-up market is equal to 853 mln USD. The skincare market is 3.1 bln USD.
“Empire state of mind” or a “niche”: where your company wants to be tomorrow?
40%
Market Leader
Market Leader
30%
Market Followers
Market Followers
10% and less
Market Nichers
Market Nichers
20%
Market Followers
Market Followers
Even minimum plan for Russia looks appealing:
In the pandemic crisis 2020 Russia sold 7 mln SKUs of prestige segment facecare.
By 2025 the forecast is to reach 12 mln SKUs of prestige segment facecare.
In the pandemic crisis 2020 Russia sold 7 mln SKUs of prestige segment facecare.
By 2025 the forecast is to reach 12 mln SKUs of prestige segment facecare.
Your company manufactures skin-wise products.
Be wise when choosing a partner who represents your brand.
Be wise when choosing a partner who represents your brand.
Your company manufactures
skin-wise products.
Be wise when choosing a partner who represents your brand.
skin-wise products.
Be wise when choosing a partner who represents your brand.
EASTERNIZE and your products
A mere distributor and your products
The difference in approach
We’ll create an “egregore” for your brand in Russia.
We’ll build an entire world around your trademark.
Meanwhile a typical old-format distributor percepts “marketing” as POSM only.
Brand image & marketing competences in our company:
⠀⠀Creating the Big Idea of the brand for the local market;
⠀⠀In-store marketing, POSM + merchandising;
⠀⠀Social media marketing + bloggers;
⠀⠀PR &communication: tone of voice, storytelling and native articles;
⠀⠀Digital marketing, targeting etc.;
⠀⠀Event-management
⠀⠀Creating the Big Idea of the brand for the local market;
⠀⠀In-store marketing, POSM + merchandising;
⠀⠀Social media marketing + bloggers;
⠀⠀PR &communication: tone of voice, storytelling and native articles;
⠀⠀Digital marketing, targeting etc.;
⠀⠀Event-management
Ad + dist = Advertising & distribution the 2 roles within 1 company
Addist is able to “marry” both functions of sell-in and sell-out.
Add + ist = we give you ADDED VALUE
We are a hybrid,
your company needs a combi-approach:
your company needs a combi-approach:
Addist is a hybrid company that gives added value to your brand for the end-users with the highest level of marketing performance.
– A dist?
– No! An addist!
– No! An addist!
ADDIST
It’s more effective to work with EASTERNIZE
than to have a direct contract with a retailer
than to have a direct contract with a retailer
Any cosmetics chain is focused on one thing only: to get differentiated from other cosmetics chains. They don’t have a target to make you a global brand, they are interested to represent your products as their “specialty”, as a niche product that other chains don’t sell.
RETAILERS DON’T GROW BRANDS
as it's not their function.
What do you prefer - local or global state of mind?
0.05% of the market or 15-50%?
Do you have ambitions for global expansion all over Russia?
When you work with EASTERNIZE:
1) you will penetrate into ALL leading cosmetics retail;
2) you will be led by a team of professionals who will make your brand steal peoples’ hearts and stay there forever.
Analyze this fact: a retail shop sells 600+ brands,
Easternize manages up to 15 brands.
Guess who will focus on your brand expansion more?
When you work with EASTERNIZE:
1) you will penetrate into ALL leading cosmetics retail;
2) you will be led by a team of professionals who will make your brand steal peoples’ hearts and stay there forever.
Analyze this fact: a retail shop sells 600+ brands,
Easternize manages up to 15 brands.
Guess who will focus on your brand expansion more?
Any cosmetics chain is focused
on one thing only: to get differentiated from other cosmetics chains. They don’t have a target
to make you a global brand,
they are interested to represent your products as their “specialty”,
as a niche product that other chains don’t sell.
RETAILERS DON’T GROW BRANDS
as it's not their function.
What do you prefer - local
or global state of mind?
0.05% of the market or 15-50%?
Do you have ambitions for global expansion all over Russia?
When you work with EASTERNIZE:
1) you will penetrate into ALL leading cosmetics retail;
2) you will be led by a team
of professionals who will make your brand steal peoples’ hearts and stay there forever.
Analyze this fact: a retail shop sells 600+ brands, Easternize manages up to 15 brands.
Guess who will focus on your brand expansion more?
When you work with EASTERNIZE:
1) you will penetrate into ALL leading cosmetics retail;
2) you will be led by a team
of professionals who will make your brand steal peoples’ hearts and stay there forever.
Analyze this fact: a retail shop sells 600+ brands, Easternize manages up to 15 brands.
Guess who will focus on your brand expansion more?
Any cosmetics chain is focused on one thing only: to get differentiated from other cosmetics chains. They don’t have a target to make you a global brand, they
are interested to represent your products as their “specialty”, as a niche product that other chains don’t sell.
RETAILERS DON’T GROW BRANDS
as it's not their function.
What do you prefer - local or global state of mind?
0.05% of the market or 15-50%?
Do you have ambitions for global expansion all over Russia?
When you work with EASTERNIZE:
1) you will penetrate into ALL leading cosmetics retail;
2) you will be led by a team
of professionals who will make your brand steal peoples’ hearts and stay there forever.
Analyze this fact: a retail shop sells 600+ brands, Easternize manages up to 15 brands.
Guess who will focus on your brand expansion more?
When you work with EASTERNIZE:
1) you will penetrate into ALL leading cosmetics retail;
2) you will be led by a team
of professionals who will make your brand steal peoples’ hearts and stay there forever.
Analyze this fact: a retail shop sells 600+ brands, Easternize manages up to 15 brands.
Guess who will focus on your brand expansion more?
Any cosmetics chain is focused
on one thing only: to get differentiated
from other cosmetics chains. They
don’t have a target to make you a global brand, they are interested to represent
your products as their “specialty”, as a niche product that other chains don’t sell.
RETAILERS DON’T GROW BRANDS
as it's not their function.
What do you prefer - local or global state
of mind?
0.05% of the market or 15-50%?
Do you have ambitions for global expansion all over Russia?
When you work with EASTERNIZE:
1) you will penetrate into ALL leading cosmetics retail;
2) you will be led by a team of professionals who will make your brand steal peoples’ hearts and stay there forever.
Analyze this fact: a retail shop sells 600+ brands, Easternize manages up to 15 brands.
Guess who will focus on your brand expansion more?
When you work with EASTERNIZE:
1) you will penetrate into ALL leading cosmetics retail;
2) you will be led by a team of professionals who will make your brand steal peoples’ hearts and stay there forever.
Analyze this fact: a retail shop sells 600+ brands, Easternize manages up to 15 brands.
Guess who will focus on your brand expansion more?
Any cosmetics chain is focused on one thing only: to get differentiated from other cosmetics chains. They don’t have
a target to make you a global brand, they are interested
to represent your products as their “specialty”, as a niche
product that other chains don’t sell.
RETAILERS DON’T GROW BRANDS
as it's not their function.
What do you prefer - local or global state of mind?
0.05% of the market or 15-50%?
Do you have ambitions for global expansion all over Russia?
When you work with EASTERNIZE:
1) you will penetrate into ALL leading cosmetics retail;
2) you will be led by a team of professionals who will make
your brand steal peoples’ hearts and stay there forever.
Analyze this fact: a retail shop sells 600+ brands,
Easternize manages up to 15 brands.
Guess who will focus on your brand expansion more?
When you work with EASTERNIZE:
1) you will penetrate into ALL leading cosmetics retail;
2) you will be led by a team of professionals who will make
your brand steal peoples’ hearts and stay there forever.
Analyze this fact: a retail shop sells 600+ brands,
Easternize manages up to 15 brands.
Guess who will focus on your brand expansion more?
We cover all trade channels
Internet-shops
Drogerie chains
Pharma chains
Cosmetics chains
Department stores
EASTERNIZE IS MORE THAN A DISTRIBUTOR:
WE FILL YOUR PRODUCTS WITH SENSE FOR THE LOCAL MARKET
WE FILL YOUR PRODUCTS WITH SENSE FOR THE LOCAL MARKET
2 roles within 1 company!
Logtstics and sell-in
Added value for end-users & sell-out
